![]() ![]() Taking a deeper dive into user-generated content marketing with CrowdRiff Though the rebrand and A-frame projects were a success, the Tupelo Convention and Visitors Bureau realized that it could take these initiatives to another level with the help of a strategy that involved their locals, and a new partner. Then in late 2015, it rolled out A-frame boards throughout downtown Tupelo and each of its major attractions, which featured a photo of the best of what each location had to offer. In an effort to encourage visitors to explore beyond Elvis’s childhood home, the destination marketing organization launched a rebrand in 2014, which included an overhaul of its website. “The biggest challenge for us really is showing people that Tupelo is so much more than just the birthplace of Elvis Presley, and convincing people to spend more time overnight in our destination,” said Will Crockett, the Online Content Manager for the Tupelo Convention and Visitors Bureau. While the King’s hometown draws crowds from far and wide many only come for one specific attraction - so for the marketing team at Tupelo CVB, the goal is to increase overnight/weekend stays. Both Leigh's father and her stepfather were ruled out as suspects in her case.įoul play is strongly suspcted in Leigh's disappearance, which remains unsolved.Tupelo, Mississippi is home to the largest automobile museum east of the Mississippi River, a unique zoo home to over 300 animals, as well as a burgeoning music and foodie scene but most people just know it as the birthplace of Elvis Presley. He stated although he wasn't able to see Leigh often due to his military obligations, they had a close relationship. Her father got emergency leave from the military after Leigh's disappearance and moved to Tupelo with his family so he could assist in the search for his daughter. Leigh's mother is also a veteran of the armed forced. Her father, who divorced from her mother in 1981, was in the United States Army and was stationed out of state. ![]() She was about to begin the eighth grade at Tupelo Middle School. Leigh resided alone with her mother at the time of her disappearance. This individual, who is currently incarcerated, has been linked to two other disappearances in the Tupelo area. Leigh's mother believes a local man who knew Leigh was responsible for her disappearance. Her mother was given three polygraphs and failed all of them, but she hasn't been identified as a suspect. Several persons of interest have been interviewed, but no one has been charged in connection with her case. Authorities stated they had very little evidence to determine who was responsible for Leigh's disappearance. ![]() ![]() It was postmarked Booneville, Mississippi, a town about thirty miles from Tupelo, and the street name in the address was misspelled "Hony Locust." Handwriting and forensic tests on the envelope yielded no results and the person who mailed the glasses has never been identified. He and Leigh's mother had separated a short time before her disappearance. They were addressed to Leigh's stepfather. Police searched the area with bloodhounds, but due to the weather conditions the dogs weren't able to get a scent.Ībout one month after Leigh's disappearance, her glasses arrived at her residence in the mail. Leigh's reading glasses, shoes, some of her underclothes and a sleeping bag were missing. Someone had made efforts to clean up the blood in the bathroom, but police couldn't find a used rag or towel anywhere. One of Leigh's nightgowns and her brassiere, both items bloodstained, were in her bedroom. There was a blood trail leading from the hallway to the living room to the back door, and blood and hair stuck to a doorframe. Type O blood stains were located inside the house on the walls, a doorframe, the carpet, and the bathroom countertop. There were no signs of forced entry into the home, but there were some indications that a struggle had taken place. Her mother called the police at 9:00 a.m. There was no sign of Leigh at the scene and she has not been seen again. Another door to the house was left unlocked. Her mother became worried and returned home to check on Leigh, and discovered that the garage door was open and the light was on. She tried to call once more before returning home, but there was still no answer. Her mother tried to call her at 8:30 a.m., but got no answer. There were heavy storms that day as Hurricane Andrew moved over the area, and Leigh's mother was concerned for her as a result. It was the first time her mother had left her at home alone. Leigh planned to attend an open house at her school that day, and was waiting for her grandmother to come pick her up. Her mother saw her before leaving for work at 7:35 a.m. Leigh was last seen at her family's residence in the 100 block of Honey Locust Drive in Tupelo, Mississippi on August 27, 1992. Following text taken from the Charley Project: Details of Disappearance ![]()
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